Showing posts with label Opinion. Show all posts
Showing posts with label Opinion. Show all posts

Saturday, July 25, 2026

Shareables?? I Don't Get It

Geocaching Shareables

On July 14, 2026, Geocaching.com's president and co-founder Bryan Roth introduced a new subscription feature from Geocaching HQ called Shareables.

In the Official Geocaching Blog post, Ryan stated, “Geocaching has always been about more than finding a container. It’s about discovery, surprise, and the connections we make along the way.”

I would have to respectfully disagree with Bryan's statement, and I don’t think the majority of geocachers would agree with that statement either. I would instead argue that most geocachers would claim geocaching has, in fact, always been simply about hiding and finding containers.

Now, Bryan does go on to say that, “For 25 years, geocachers have created and shared signature items—from geocoins and wooden nickels to handmade art, stickers, and trading cards—as a way to express themselves and connect with others” which is true, however, again I would make an argument that most geocachers who enjoy this aspect of the activity enjoy the physical qualities of these items; especially creating, finding, trading, and collecting them.

SO, REALLY, WHAT ARE SHAREABLES?

When I first mentioned Shareables to my wife, she was certain I was talking about cannabis-derived products. I laughed, and then remembered that caches were once called "stashes" and renamed due to the illicit references the word was associated with, but then I corrected her and shared what I had just read online. According to the blog, “Shareables are custom pieces of digital artwork that players can create, collect, and share with the geocaching community. They might celebrate a recent hide, a milestone, a pet, or a favorite geocaching adventure.”

This is where I see Sharables differ from Signature Items, in that the latter are unique items left by geocachers as a personal calling card and act as a thank-you note of “signature” in a cache. Shareables can only be shared with other geocachers through an online database, and moreover, require the creator to pay and maintain annual membership (two Shareables cost $11.99 a year) outside of the normal Geocaching Premium Membership.

Shareable Price Schedule

DOES GEOCACHING NEED THIS?

The blog post/announcement answered plenty of FAQ-style questions, but failed to address the one question most geocachers are asking in the comments, and in the geocaching.com forums - does geocaching need this?

My short answer is no.

But this requires some explanation, because in addition to just “no,” I would add “because Geocaching HQ has plenty of other issues and concerns brought to their attention by members that it should be addressing.

It is apparent that Shareables are another attempt by GCHQ to leverage its mobile app and today's cellular capabilities, and primarily to generate revenue, not improve geocaching. This has been done before, first with Wherigo, then Geocaching Challenges, and then Adventure Labs – all of which are more about the (mobile) platform than they are about geocaching.

Are these....? Nope, these aren't geocaching.

Additionally, I simply do not see a need for Shareables, nor have I ever heard from the geocaching community (in forums or at events or anywhere else) that there was ever even a desire for such a feature. Personally, I see Shareables as just another iteration of digital collectibles (such as Souvenirs and Treasures), all of which have no real value to geocaching itself. And, while I respect that many people like these features and collect them, do we really need another color of the same shape?

WHAT TO DO INSTEAD - MY SUGGESTION

If Geocaching HQ really wants to release features that geocachers will get excited about, then they need to listen to what its members have been continuously saying and refocus its collective effort on two priorities: 

  1. Fix the problems with the features that already exist (app and platform functionality, management of features like Souvenirs and Treasures, Adventure Lab find counts, and a dedicated Challenge Cache icon); and,
  2. Return to what has proven to work and has been appreciated by the geocaching community, such as the campaigns and community initiatives that have resonated with players worldwide (global and community Events, legendary Trackables, meaningful partnerships, and high-engagement Souvenir challenges).

1. FIXING THE PROBLEMS

Reading through the hundreds of forum posts and comments related to the Shareables announcement post, I would list the following features as those repetitively mentioned by users that Geocaching HQ needs to address before offering new, undesired features:

  • Correct mobile app functionality — downloadable maps, offline lists, and other core features that currently don't work reliably.
  • Let members manage all “add-on” feature participation through their Settings. Give members the option to opt in or out of these features the same way they manage other aspects of their profile.
  • Adjust Adventure Lab find counts. Award 1 find per completed adventure (matching Multi-Cache logic) rather than 1 find per stage — or spin Adventure Labs off as its own separate site and game entirely.
  • Phase out Wherigo caches. Plenty of players love this cache type, but the platform has long been abandoned by Geocaching HQ developers, is poorly supported, and have been effectively replaced by Adventure Labs.

I suggest GCHQ "grandfather" in active Wherigos that still function correctly, Archive those with unresolved reported errors, and run annual "purges" (as is done with EarthCaches) to keep dead listings out of search results and free up room for new caches or ALs.

  • Give Challenge Caches their own icon — or fold them into Traditional Caches. As they are, Challenge Caches don't fit the Mystery/Unknown category or guidelines since the container sits at the posted coordinates. All they actually need is a Challenge Cache attribute (like the existing Scuba or Climbing attributes) and a checker. They should either get a distinct, filterable map icon or be reclassified as Traditional caches.
  • Continue the Virtual Rewards program, but create a sustainable, predictable model for future Virtual Rewards that balances baselines, continuous quality, and a persistence multiplier. By standardizing these rules, Geocaching HQ turns the program into a predictable open achievement system. Geocachers will know exactly what milestones they need to cross, can actively work toward them at their own pace, and are guaranteed that their sustained platform engagement continuously increases their future selection odds. (Here is a post all about this suggestion.) 
  • Create Tiered Membership Accounts. Close the “permanently free” revenue leak of casual geocachers by placing a 50-find or 90-day cap on a Trial tier. Introduce an affordable $24.99/year (or $3.99/month) Basic tier that provides an affordable option to casual users who either don’t want to pay for, or use, the features of a full Premium pricing tier, monetizing millions of previously unmonetized accounts. Continue to support the Premium membership with all its current functionality and perks. 

The three-tier membership model optimizes Groundspeak's revenue and server efficiency, protects game quality through tiered access, and established a natural, three-step player progression from free to premium. (Here is a post all about this suggestion.) 

2. RETURNING TO WHAT WORKS

To maintain a genuine sense of community, Geocaching HQ needs to return to the campaigns and initiatives that have resonated with players worldwide:

  • Global and Community Events — Block Parties, Community Celebration Events, Going APE, GIFF, and CITO Weeks.
  • High-Engagement Souvenir Challenges — limited challenges to four per year.
  • Legendary Trackables and Partnerships — such as the Jeep 4x4 Challenge, the International Space Station (ISS) Travel Bug, and the PBS Dinosaur Train campaign.
GCHQ has had plenty of good and great ideas in the past the the geocaching community has supported, and many more that we look forward to, or even plan vacations around. It needs to restore its focus on the people themselves, and the quality caches (and events) they have grown to love.

IN SUMMARY

Geocachers don’t really want things they haven’t asked for, but they do want the things they have asked for. Geocaching.com is a business who charges membership fees to generate revenue, but they are also beholden to the stakeholders and need to listen to what they are saying. Geocachers want to be part of something bigger than themselves – a worldwide community of likeminded people - and many of us are willing to pay for a Membership, but we expect our money to be used for features we want, not those we do not. Shareables is an interesting concept with its own merit and might be a good idea for its own mobile app or website, but, in my opinion it just isn’t for geocaching.

Geocaching Virtual Rewards Program - History & Proposed Solution

The Geocaching Virtual Rewards program has operated through five distinct iterations (1.0 to 5.0) starting in August 2017, awarding roughly 4,000 special virtual caches per release to active community hiders with a one-year window to publish. Each phase evolved its selection criteria from a secret algorithm to specific activity milestones. But the program is still flawed, and I have a proposed solution (scroll down) to fix it. Or continue reading for a complete history of where Virtual Caches have been over the past 25 years.

r/geocaching - Geocaching History 103 - Why Virtual Caches Cannot Be Hidden

When I first began geocaching back in 2007, Virtual caches were rare since new ones could not be hidden. Initially, I tried to find every Virtual cache I could get close to, and when I travelled, the first type of cache I would look to find was a Virtual. But they were finite, and not only that, they were also slowly disappearing. Then, in 2017 new Virtual caches began to appear on the cache map.

Why is that?

To understand why Virtual caches were on a downward trajectory, we need to look at their history and what has happened recently.

What is a Virtual Cache?

The first description of a Virtual Cache given by Geocaching.com (in 2001) was:

A virtual cache is a cache that exists in a form of a location. Depending on the cache "hider," a virtual cache could be to answer a question about a location, an interesting spot, a task, etc. The reward for these caches is the location itself and sharing information about your visit.

In 2004, CG.com added to this description:

Because the nature of these geocaches, you must actually visit the location and acquire the coordinates before you can post. In addition, although many locations are interesting, a virtual cache should be out of the ordinary enough to warrant logging a visit.

So, What Happened?

During geocaching’s early years, many land managers, especially the U.S. National Park Service, banned physical containers from being placed on the land they managed. To include many of these unique and awesome locations, players instead placed “Virtual Caches.” Hiders could take people to a historical monument or a scenic vista, and finders would prove their visit by emailing the owner answers to questions found on-site.

People stopped using these cache types for majestic parks and began placing them at street signs, random gravestones, and even a dead animal in the woods. In an attempt to save the cache type. Groundspeak mandated that volunteer reviewers enforce a subjective “Wow factor”. If a reviewer didn’t think a spot was interesting enough, the cache was denied, causing immense friction within the geocaching community. In addition, with the rise of the internet and Google Street View, players began “armchair logging,” finding answers online and logging the cache without ever leaving the house.

What was meant to be a unique cache type, was abused, and frustrated by the administrative burden, Groundspeak officially banned the creation of new Virtual caches in November 2005. All existing Virtuals were “grandfather,” meaning they could stay active as long as the owner maintained them, but no new ones would be published.

For twelve years, Virtual caches became rare in the growing numbers of other geocaches. As grandfatherd Virtuals were slowly Archived due to owner inactivity, the total number steadily dwindled.

Groundspeak attempted to redirect the desire for non-physical caches by launching a sister website called Waymarking.com. The site allowed users to log interesting locations (like unique restaurants, historic markers, or waterfalls), but the geocaching community largely ignored it because it lacked the same map, icons, and find counts as the Geocaching.com website. Virtuals remained a dead, legacy cache type.

The Virtual Rewards

By 2017, Geocaching HQ recognized that the game had matured, and that Virtual caches were perfect for highly populated citieis or environmentally sensitive areas where physical containers didn’t make sense or were not allowed. However, to avoid the quality issues of the early 2000’s, they decided to strictly control the supply through the Virtual Rewards Program.

“Virtual Rewards 1.0”

Instead of allowing anyone to hide a Virtual, HQ began distributing a limited number of “Virtual Rewards” via specific selection windows”

In an August 2017 blog post, HQ announced Virtual Rewards to the geocaching community:

Geocaching HQ is thrilled to announce the release of Virtual Rewards, a project to reward some of geocaching’s great contributors, while also introducing a limited number of new Virtual Caches for the enjoyment of the entire geocaching community.

This first batch of Virtual Rewards were given out to some of geocaching’s “great contributors;” cachers who had hidden geocaches that were considered high quality.2 The virtual reward showed up in their unpublished hides queue, and they could choose whether or not to hide a virtual cache.

HQ’s announcement was mostly well received. Cachers were excited that up to 4,000 new virtual caches would be hidden. Yet, if you go to that initial blog announcement, you will see a long update at the bottom of post which focuses on who was chosen and why. There were many long time geocachers who did not get chosen, and they were quite upset.

“Virtual Rewards 2.0”

To alleviate the intense frustration from long-time geocachers who felt snubbed by Virtual Rewards 1.0, Geocaching HQ made three major procedural changes for Virtual Rewards 2.0 in May 2019:

  • Scrapped the Secret Algorithm: Virtual Rewards 1.0 relied entirely on a secret algorithm to pick the "top 1%" of hiders globally. This deeply upset many veteran players who couldn't figure out why they were excluded. For 2.0, HQ swapped the mystery algorithm for a transparent list of baseline rules that roughly 50,000 cachers met.
  • Introduced the Opt-In Lottery: Instead of HQ unexpectedly dropping tokens into user profiles, they created an open opt-in application window. This leveled the playing field, giving any qualified, long-time hider who wanted a Virtual the ability to throw their name into a randomized pool of 4,000 winners.
  • Excluded 1.0 Winners: To ensure the scarce rewards rotated to fresh faces, anyone who had already received a token during the 1.0 rollout was explicitly barred from applying for Virtual Rewards 2.0.

The Results. The shift from a secret algorithm in 1.0 to the transparent, opt-in lottery framework of Virtual Rewards 2.0 fundamentally changed the rollout’s dynamic, resulting in four distinct outcomes for the community and Geocaching HQ:

  • Dramatic Drop in Forum Outrage: By establishing clear, transparent rules (e.g., owning ≥ 2 active caches, having ≥ 25 total Favorite Points, and logging a find within the previous 4 months), the elite aura of the rewards disappeared. Players who missed out could mathematically see why they weren't selected or accept that they simply lost an 8% random lottery, entirely neutralizing accusations of favoritism from the Official Geocaching Blog community.
  • Massive Community Buy-In: The introduction of an active, multi-week application window energized the player base. Roughly 50,000 geocachers worldwide met the baseline quality metrics and actively chose to throw their hats into the ring, validating the lottery format as a massive community success.
  • Better Geographic Representation: Relying on an algorithm in 1.0 heavily favored high-density caching regions (like Germany and Seattle) where generating high numbers was easy. The 2.0 random draw allowed Geocaching HQ to manually overlay a geographic distribution script, ensuring isolated caching communities (like South Africa, which saw an immediate jump to 55 new active virtuals) finally got their fair share.
  • A New Precedent for Future Rollouts: Because the lottery system successfully removed the administrative headache and kept community sentiment positive, Geocaching HQ officially adopted it as their master blueprint. It directly paved the way for the opt-in formats used in Virtual Rewards 3.0 and the automated variations seen later on.

“Virtual Rewards 3.0”

Because the opt-in lottery model introduced in 2.0 was so successful at mitigating community anger and balancing geographic distribution, Geocaching HQ chose to replicate the exact same blueprint for Virtual Rewards 3.0.

The core mechanics remained identical:

  • The Opt-In Webpage: Players still had to actively visit a specific Virtual Rewards request page (Geocaching.com) during a designated multi-week window (February 8 – February 26, 2022) to manually enter the lottery.
  • The Baseline Pool Size: The criteria were set so that roughly 50,000 geocachers worldwide met the baseline quality metrics to qualify for the draw, perfectly matching the pool size of version 2.0.
  • The 4,000 Cap: HQ randomly selected exactly 4,000 winners from that opt-in pool on March 1, 2022.
  • Exclusion Rules: Anyone who had already received a virtual in 1.0 or 2.0 remained barred from winning a 3.0 token to keep the winner rotation moving.

The only major difference was the contextual theme: version 3.0 was explicitly rolled out as a flagship event for Geocaching HQ’s "Year of the Hide" initiative in 2022 to thank and incentivize active cache hiders worldwide.

“Virtual Rewards 4.0”

Virtual Rewards 4.0 was launched by Geocaching HQ on June 13, 2023, with the randomized recipient selection taking place on January 17, 2024. It marked a major departure from iterations 2.0 and 3.0 by eliminating the active application process and shifting to strict, performance-based hiding criteria.

Instead of allowing any active cacher to opt into a lottery, Geocaching HQ automatically entered players into the draw pool only if they hit highly specific quality-hiding benchmarks:

  • The New Hide Rule: The player must have had a non-Event geocache successfully published by a community volunteer reviewer between January 1, 2023, and December 31, 2023.
  • The Quality Filter: That specific 2023 cache must have earned at least 4 Favorite points from the community by December 31, 2023.
  • Account Age: The player must have created their geocaching account before June 13, 2023.

Key Strategic Changes

  • No Opt-In Required: Cachers did not need to fill out a form or apply online. The database automatically scanned for accounts that met the 2023 benchmark and cast their ballots.
  • Prior Winners Welcomed Back: Unlike the previous strict exclusions, prior Virtual Reward recipients from versions 1.0, 2.0, and 3.0 were allowed to participate if they met the new criteria.
  • Built-in Bad Luck Protection: Players who had actively opted-in for Virtual Rewards 2.0 and 3.0 but were never selected were given a higher statistical likelihood of winning in the 4.0 draw, provided they met the baseline criteria.

The Results. On January 17, 2024, Geocaching HQ randomly selected up to 4,000 eligible geocachers from the automated pool using geographic distribution scripts to keep density balanced. Selected winners were granted exactly one year (until January 17, 2025) to choose a unique location, design their page, and officially publish their new virtual cache.

The reaction in the geocaching community to the Virtual Rewards 4.0 announcement in June 2023 (and subsequent selection in January 2024) was mixed, triggering significant debate across the Official Geocaching Forums and Reddit (reddit.com/r/geocaching).

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While players appreciated the improved automated backend, the sudden shift to strict performance-based rules created distinct factions of community feedback.

1. The High-Density vs. Low-Density Divide

The requirement that a hider must have published a cache in 2023 that accumulated at least 4 Favorite Points by the end of the year caused the most friction. Cachers living in rural areas, small towns, or countries with sparse player populations were furious. In these regions, a truly incredible, highly creative cache might only get found 2 or 3 times a year, making it statistically impossible to hit 4 Favorite Points in a single calendar window. Critics argued the rule heavily favored urban hiders where a basic, mundane container in a high-traffic tourist spot could effortlessly pick up dozens of Favorite Points.

Conversely, veteran players who valued high-quality caches defended the change. They argued it prevented "inactive accounts" from winning and ensured that only people actively contributing loved experiences to the current map could get a virtual.

2. Relieving "Form Fatigue"

The removal of the active application process was universally praised. In versions 2.0 and 3.0, users hated the anxiety of missing the short opt-in registration window. Cachers were relieved that Geocaching HQ's database quietly handled the assessment behind the scenes without requiring manual forum or web forms.

3. Anger Over Allowing Previous Winners

For the first time since 1.0, Geocaching HQ allowed previous Virtual Reward recipients to win again. This deeply frustrated highly dedicated cachers who had met every baseline requirement for years but kept losing the randomized draw. Seeing "super-hiders" or local power-cachers potentially get their second or third virtual while others had zero felt inherently unfair and exclusionary.

Groundspeak countered that the strict 2023 performance gate naturally shrank the eligible pool so much that they needed to include past winners to maintain a healthy pool size and reward the game’s top active content creators.

4. Validation of "Bad Luck Protection"

The formal inclusion of an algorithm that heavily weighted the odds in favor of players who applied for 2.0 and 3.0 but lost was a massive PR win. It explicitly acknowledged the community's lottery fatigue and quieted critics who felt the distribution script was entirely blind to user loyalty.

The clash between the pros and cons of the program forced Geocaching HQ to completely pivot again for Virtual Rewards 5.0, where they dropped the favorite point rule entirely and changed the metric to a simple count of 3 published caches.

Virtual Rewards 5.0”

Virtual Rewards 5.0 was officially announced on July 29, 2025, and the automated selection draw took place on February 3, 2026. It served as a milestone celebration for geocaching’s 25th anniversary.

This release completely reshaped the qualification criteria to address the major community complaints generated by version 4.0.

Elimination of the Favorite Points Threshold. Geocaching HQ dropped the Favorite Points metric entirely. Instead, eligibility shifted to a pure volume metric: players simply had to have three non-Event geocaches successfully published during the 2025 calendar year. Adventure Labs and Events did not count toward this total.

Shifted Eligibility Windows. While 4.0 targeted older active accounts, 5.0 set a strict account creation deadline of before July 29, 2025.

Super-Weighted Bad Luck Protection. Geocaching HQ kept the automated background script (meaning no manual application form was required) but vastly increased the "Bad Luck Protection" logic.

Players who met the basic 2025 hiding threshold and had actively opted-in for 2.0 or 3.0, or who had met the 4.0 benchmarks but still lost those lotteries, were given a significantly higher statistical likelihood of winning a 5.0 token.

Automatic Rewards for Eligible Volunteers. In a move to directly reward the backbone of the community, all community volunteers (reviewers, moderators, and translators) who met the basic baseline qualifications and did not already own a previous Virtual Reward were automatically granted a 5.0 token without needing to go through the lottery pool.

By dropping the controversial Favorite Points requirement, Virtual Rewards 5.0 successfully leveled the playing field for rural cachers while continuing to use active physical hides as the ultimate gateway to earning a rare virtual token.

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In Summary

Each iteration of Virtual Rewards evolved its selection criteria from a secret algorithm to specific activity milestones.

  • Virtual Rewards 1.0 (August 24, 2017):
    • Geocaching HQ used a secret algorithm to select roughly 4,000 top-tier cache hiders based on overall quality and cache health.
  • Virtual Rewards 2.0 (June 4, 2019):
    • Shifted to an opt-in application process rather than a purely secret metric, allowing interested, qualified members to request inclusion in the random draw.
  • Virtual Rewards 3.0 (March 1, 2022):
    • Continued the user opt-in system for another random distribution of 4,000 virtual caches to reward community contributors.
  • Virtual Rewards 4.0 (January 17, 2024):
    • Replaced simple opt-ins with strict performance criteria: hiders needed a non-Event cache published in 2023 that earned at least 4 Favorite points by the end of that year.
  • Virtual Rewards 5.0 (February 3, 2026):
    • Dropped the favorite point rule; eligibility instead required publishing three non-Event geocaches during 2025, with boosted odds for players who missed out or applied in prior rounds.

Virtual Caches Today

The current description of Virtual Caches on Geocaching.com:

A Virtual Cache is about discovering a location rather than a container. The requirements for logging a Virtual Cache vary. You may be required to answer a question about the location, take a picture, complete a task, etc. In any case, you must visit the coordinates before you can post your log. 

Virtual geocaches are a legacy cache type. You cannot submit a new Virtual Cache page, but you can find those that remain active and log them.

The Virtuals that you can find today are mostly great examples of this cache type. But they took a lot of time to review and it was difficult to determine guidelines for high-quality Virtuals. That is why we stopped publishing new Virtuals in 2005.

Perspective

Virtual caches are still rare; they make up less than 1% of all active geocaches in the world, and yet as a cache type, they have received more Favorite Points than any other. Through the Virtual Rewards program, HQ has ensured that active cachers today may still be able to hide one. However, despite the program’s many successes, Geocaching HQ has not completely “fixed” the problem with issuing the Virtual Rewards. While they have successfully solved their own administrative problems by using automated database scripts, they have merely traded old complaints for new ones with each iteration.

From a corporate and server-management perspective, Groundspeak has achieved its primary goals with Virtual caches:

  • The "Wow Factor" is Gone: By completely gating who can hide a virtual rather than where they can hide it, volunteer reviewers no longer have to subjectively judge if a location is "cool enough".
  • Controlled Saturation: Limiting releases to roughly 4,000 caches every few years prevents Virtuals from flooding the map, ensuring they remain rare, high-quality, and highly sought-after treasures.
  • Automation Efficiency: Shifting from manual opt-in applications (versions 2.0 and 3.0) to automated backend database pulls (versions 4.0 and 5.0) eliminated "form fatigue" and reduced administrative overhead.

But, the program is still broken. Despite these backend improvements, many geocachers argue the foundational system remains flawed due to two core issues:

1. The "Moving Target" Disconnect

The single biggest complaint on the Official Geocaching Forums is that players cannot plan for eligibility. Because HQ completely changes the rulebook with each iteration, swinging unpredictably from random lotteries to strict single-year favorite points, and then to pure volume metrics, cachers feel like the goals are constantly shifting out of reach. A player who spent all of 2025 focusing on cache quality might have completely missed the 5.0 cut because they didn't hide three separate containers that year.

2. The Lottery Paradox and "Double Dipping"

Even with "Bad Luck Protection" scripts weighted into the system, pure luck still dictates the final selection. The current framework allows previous Virtual Reward recipients to win multiple times. For local communities, watching a handful of regional "super-hiders" or lucky accounts win their second or third virtual reward while dedicated, 20-year veterans continue to draw blanks feels deeply exclusionary.

Let’s Make a (Better) Plan Moving Forward – My Proposal for Geocaching HQ

As of this post, there has not been any public announcement of Virtual Rewards 6.0 but I haven’t seen anything that would indicate that HQ is going to discontinue the program either, so let’s assume the Virtual rewards program will continue into the future.

In my opinion, bringing a limited number of Virtual caches back each year is one of the best initiatives Geocaching HQ has had over the many years, BUT, the process needs just a few more “fixes.”

Each iteration has changed the selection criteria, confusing some geocachers, and frustrating many others, especially those who “qualify” but were not drawn. If each year the criteria changes, the Virtual Rewards program becomes a “moving target” where geocachers must constantly change what they are doing in hopes of qualifying.

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MY PROPOSED SOLUTION

To create a sustainable, predictable model for a future Virtual Rewards 6.0 (and beyond), Geocaching HQ needs to solve the "moving target" problem. In past iterations, sudden pivots, like requiring a minimum of 20 Favorite Points in one release, shifting to 4 Favorite Points on a single cache the next, and then switching entirely to a raw output metric of 3 published caches, have left dedicated community hiders feeling alienated.

I propose that Geocaching HQ continue the Virtual Rewards program, but create a sustainable, predictable model for future Virtual Rewards that balances baselines, continuous quality, and a persistence multiplier.

The Activity Baseline. Rather than checking if a user hid a cache only in the last 12 months (which penalizes hiders in saturated regions where finding new spots is difficult), use active account data and participation.

Suggested Solution:

- Account Age & Activity: Require a minimum of 2 years active membership with a “Last Visited” status within the past 90 days to ensure the user is currently engaged with the platform.

- Active Ownership: A user must maintain at least 3 active, non-Event physical caches, or have logged >500 lifetime “Finds” or “Attended”

The Quality Threshold. To prevent "junk" spamming just to hit a quota, a quality metric should be tied to a player's historical contribution and cache health metrics.

Suggested Solution:

- Community Favor: The hider’s active cache portfolio must have a cumulative minimum of 15 Favorite Points on active, unarchived caches. This shows a track record of quality hiding without relying on a single viral cache.

- Maintenance Integrity: Zero active "Needs Maintenance" flags on their listings at the time of the draw.

The Loyalty Multiplier. The single biggest frustration to most active geocachers is missing out on a lottery, only for the baseline rules to shift next time. A permanent system should reward patience.

Suggested Solution:

- Bad Luck Protection: Every time a user qualifies for a release round but is not randomly selected, they receive an additional "point” (ballot) in the automated draw for the next iteration.

- Exclusionary Caps: Accounts can only win a Virtual Reward once every 5 years to ensure the pool of winners constantly rotates.

- Known "Snapshot" Date: Geocaching HQ establishes a fixed, pre-announced annual or biennial date when the database automatically scans for qualified accounts and executes the draw.

- Placement Window: Selected winners retain the standard one calendar year timeline from the snapshot date to publish their Virtual Cache.

Why My Proposed Solution Fixes the Problems for the Community

  • Eliminates the "Moving Target" Anxiety: Establishing permanent milestones allows players to actively work toward qualification at their own pace. They no longer have to worry that a sudden, retrospective rule change will invalidate their efforts.
  • Solves the Geographical Saturation Paradox: Allowing a >500 find alternative ensures that dedicated players in fully saturated metropolitan areas (who literally cannot find physical space to hide 3 new caches) are no longer systemically locked out.
  • Guarantees Upward Progression: The stacking Bad Luck Protection means that a player's mathematical odds increase with every round they lose. Losing a lottery no longer feels like a dead end; it becomes an active investment in the next draw.
  • Ends "Double Dipping" Frustration: The 5-year exclusionary cap directly addresses the community’s biggest anger point by forcing the token pool to rotate away from local super-hiders to fresh, enthusiastic creators.

Why It Fixes the Problems for Geocaching HQ

  • Maintains Absolute Density Control: Because the final selection remains a randomized draw capped at a specific number (e.g., 4,000 per release), HQ retains total control over how many virtual icons are added to the global map.
  • Zero Overhead Automation: The explicit "Snapshot Date" paired with simple, binary database metrics (Account age, Favorite points count, Active flags) allows HQ to run a single, automated script. This eliminates form management, application fatigue, and the need for customer support intervention.
  • Incentivizes Global Map Maintenance: Tying eligibility to having exactly zero active "Needs Maintenance" flags on the snapshot date will trigger a massive, predictable, community-led cache repair wave right before the deadline, cleaning up the physical map at no cost to HQ.
  • Incentivizes Player Retention and Premium Growth: Requiring active engagement metrics forces casual players to maintain their accounts and stay active within the ecosystem if they want a chance at one of the game's highest honors.

By standardizing these rules, Geocaching HQ turns the Virtual Rewards program into a predictable open achievement system. Geocachers will know exactly what milestones they need to cross, can actively work toward them at their own pace, and are guaranteed that their sustained platform engagement continuously increases their future selection odds.

This post was generated with the help of AI.


Tuesday, June 16, 2026

Favorite & Recommended Geocaching Media

There is a lot of geocaching media available to the caching community that allows us to keep connected, informed, and entertained. The following is a list of my favorite and recommended geocaching media. I suggest you take a look and give them a try!

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PODCASTS

  • Podcacher - The longest running podcast exclusively dedicated to geocaching. San Diego co-hosts Sonny and Sandy bring listeners weekly family-friendly shows that inform, inspire and entertain! They deliver geocaching and gps news, tips and tricks, tools of the trade, caching stories from around the world, interviews with amazing geocachers, live audio events, giveaways and much more! All in weekly 30-minute (average) shows.

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VIDEO LOGS (VLOGS)
  • Icenrye's Geocaching Videozine - a pioneering video series and community project that documented the early days of the global treasure-hunting game Geocaching. Hosted and produced by the creator known as Icenrye, the videozine captured the adventures, techniques, and stories of geocachers navigating to hidden containers using GPS coordinates.
  • The Geocaching Vlogger - a vlog that features geocaching adventures of Joshua Johnson as he finds them. These weekly vlogs are energetic, purposeful, and focused. One of my favorite playlists of his is the Gilby, ND series.
  • Geocache Talk - Co-hosts Gary, Jesse, and John present a weekly show that features Challenge Talk, Deep Dive, Gadget Talk, Puzzle Talk, and all things geocaching including books, gadgets, games, and puzzles.
  • Geocache AdventuresAmie, Geocaching name Shadowdragn1, talk about geocaching topics from the very basics of advice for beginners to interviews with seasoned caches and their experiences with the game and what the bring to it.
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MOVIES
  • Splinterheads - Thomas Middleditch, Rachel Taylor, and Christopher McDonald. Written and directed by Brant Sersen, this movie is about a lifelong slacker, Justin, who when a traveling carnival comes to his small town, meets the girl of his dreams, Galaxy who is a splinterhead (someone who works at a carnival but is not a carny), introduces her to geocaching, and wakes up to the life he has yet to begin living.
  • Treasure - a feature-length micro budget movie, written, directed, and co-produced by Chris Williamson, and starring Ansley Gordon, John Hardy, Matt Mercurio, and Liz M. Day. It is a story about Erica, who lives with her widowed father, and has lost her way in life. After getting in legal trouble for driving under the influence, Erica is sentenced to commuity service in a soup kitchen in lieu of jail time. There, she meets volunteer Ryan who introduces Erica to geocaching. With her new found friend, volunteer time at the soup kitchen, and seeking out geocaches, Erica finds herself and gets her life back on track.

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BOOKS
  • Geocaching for Dummies, authored by Joel Mcnamara, and published September 3, 2004. The first edition of Geocaching for Dummies was written by Joel McNamara and published in August 2004. This 224-page guide introduced newcomers to the then-novel high-tech treasure hunt, explaining how to navigate using early consumer GPS units and find hidden containers.

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WEB LOGS (BLOGS)
  • Geocaching Official Blog - The official blog of geocaching.com. All the latest news from the world of geocaching, it features the Geocache of the Week, HQ News, Community News & Events, GeoTours, Souvenir Releases, and much more.
  • Geocaching While Black - Follow the geocaching adventures of Marcellus Cadd, also known by his geocaching name, Atreides.
  • UK Geocaching Blog - Covers many geocaching adventures through the United Kingdom.

Monday, May 4, 2026

Why I Almost Walked Away from Geocaching

We’ve all been there—that moment when a hobby you love starts to loose the excitement it once held for you, when you feel it become more like a chore than a passion. For me, that "breaking point" happened between 2012 and 2017 while I was temporarily living in Colorado. I came dangerously close to hanging up my GPS for good. After doing some research and looking back at the situation, I can see now that it wasn't just one factor; it was a perfect storm of quality decay, extreme saturation, and SmartPhone apps that nearly served as the "nail-in-the-coffin" to my geocaching days.

1. The Quality Crisis: When Caches Become Trash
The most immediate red flag was the steep decline in cache quality. In and around the Denver Metro area, I watched the standard of hides go from mediocre to poor to practically non-existent.

Instead of durable, weather-tight canisters, I was frequently encountering:
  • Ziploc bags tucked under rocks.
  • Glass jars (a safety hazard).
  • Reused peanut butter containers (some still featuring food residue).
  • Thin plastic food clamshells that deteriorated in even the most modest of weather.
The result? Finding a container usually meant uncovering a soggy, unsignable logsheet mixed with mud and bugs. It felt less like a treasure hunt and more like digging through a stranger’s recycled trash in a strip mall parking lot.

2. The Density Dilemma: Saturation Over Spirit
Denver covers approximately 8,405 square miles, and during this period, it felt like every single inch was being exploited. Maps were cluttered with icons, but the locations lacked any inspiration. Caches were being squeezed into every possible space that the 528-foot minimum requirement would allow—including private land, cemeteries, and areas that featured prominent "No Tresspassing" signs.

To me, one of the basic tenents of geocaching is to take people to interesting locations. What I was experiencing instead was a community seemingly obsessed with filling the map, often with complete disregard for the spirit of the game.

Case Study: The 1,005-Cache GeoArt "Disaster"
On May 1, 2014, the Geocaching Colorado (GCCO) group launched what they claimed was "the largest GeoArt in this beautiul state!" Though the cache listing page stated that these 1,005 geocaches, which covered a 60x60-mile area, "is not a "power trail," I would have to disagree.

The ColoradoGeoArt consists of 1,005 caches and is just over 60x60 miles!!!

This "not a power-trail" GeoArt was a collective effort of the GCCO Board, at least 14 members, and unsaid number of volunteers who helped place the geocaches. Unforetunately, from the time these caches were placed, the "Cache Owners," ColoradoGeoArt, didn't even intend to maintain them themselves.

Text from every cache page listing of the series: 

"Sections will be "adopted" for geocachers to help maintain this great endeavor. The caches will remain under the same account, but credit will be added to individual cache pages for those who are helping maintain them."

The Reviewers who allowed this geoart to be placed were AlpineReviewer and HighCountryAdmin.

On 18 May 2015, ColoradoGeoArt Temporarily Disabled all of the geocaches in this GeoArt and posted the following:

"Regrettably the Geocaching Colorado Board has decided it is time to archive the Colorado GeoArt. When it first published, we were able to work with locals to appease their concerns. We explained that the icons on the map were not where the caches were and all physical placements were on public roads. This was good enough for most of them. When that explanation didn’t satisfy others, we moved the finals elsewhere further from their lands. After we did all this; all was well. People were doing the GeoArt and having fun and good experiences. Those times have passed…

This year there have been too many negative instances that are progressively getting worse. We have to have safety be the number one concern and cannot, in good conscience, send people out there when death threats are being made. Even though the containers are on public roads, and death threats are illegal, it is not worth the risk.

We thank all those who put in so many hours to make this artwork, and those who have put in so much work in finding these caches. We have enjoyed your stories and photos. We appreciate the help of all those who assisted with maintenance. Between rains, winds, critters, and angry muggles; it has been a hefty task.

We realize there are cachers who have solved the puzzles, and not made it out to the art yet. We also understand there are those who have made travel arrangements already. We are truly sorry, but your safety is our number one priority. We know how frustrating this decision is for everyone involved. If you are already coming out, we have some great recommendations for alternative caching goals (that will be fun and no risk to you): South Park Geotour, Across the Divide Geotour, and the Denver Public Library Series (there is a cache in all 26 libraries in Denver). There are also many great caches spread throughout the area. Find us on Geocaching Colorado’s Facebook page for more suggestions if you’d like.

CoinsAndPins also has Colorado GeoArt Geocoins, go there to grab your piece of history before they are gone. We are more than happy to help you find alternatives on your trip to Colorado. While it lasted, it was great for the local economy via food, lodging and fuel. Many of the locals realized this and welcomed it. Thanks for playing, and sorry the voices of the few ruin it for the many.

~ Colorado GeoArt Team"

While there isn't any more information on the cache page listing (I assume there was more on the GCCO FaceBook page), there was a discussion on the Geocaching.com Forums. It is clear by the discussion that many people had differing opinions about this giant GeoArt.

After a year, with an average of only about 125 finds each, the 1,005 geocaches which conprised this GeoArt were archived with the following text:

"This is a sad log, but it must be done...

We would like the geocaching community to know that we did not take this decision lightly. This was based on experiences throughout the entire life of the artwork, private emails with the locals, and cache logs: both good and bad. We understand that many folks had solved the puzzles, made plans, bought plane tickets, made reservations, etc. in order to find this giant GeoArt. However, we have to take the geocaching experience and the safety of the finders into consideration - and we feel that the experiences posted in the logs and the threats made by locals via email and onsite were not only unacceptable, but are also a poor example of what Geocaching in Colorado has to offer.

We have several teams going out over the next few weeks to pick up all of the caches so we leave this area clean. They will be allowed to log the artwork as they do so, but we wanted to get the archivals done to prevent any more attempts on it. Their cars will be labeled as clean-up crews for safety.

ALL trackables found in this process will be picked up and moved, no TB left behind :)

Again, Colorado has some great caching opportunities. If you missed the art, we still have two geotours, the largest library series (that we know of), and other smaller artworks throughout the state. Find us on Facebook for more suggestions, you will not be disappointed :) Thanks to GSAK for making archiving over 1,000 caches just a few clicks.

We look forward to continue doing great things in the State of Colorado and thank you all for playing! I will check on the ColoradoGeoArt account for messages for a little bit, then radio silence."

Over the next few weeks volunteer geocachers went out and collected as many of the geocaches as possible, putting to end this massive GeoArt.

This isn't to say that I don't appreciate GeoArt. I think there is a place for it, and within reason, but 1,005 geocaches isn't GeoArt it is a mass-saturation.

Here is the link to the first geocache in this "series," GC5280D GCCO GeoArt #0001.

Who, or What is to Blame?
Why did this happen? Were geocachers in Colorado really as bad as they appeared to be? In a way, yes, in my opinion they were. But looking at the greater situation that was affecting the entire geocaching community I now understand that what really caused this period of "garbage caching" was the "mobile shift." In an effort to expand their business, and the game, Geocaching HQ created its own monster.

Between 2013 and 2017 the change in the way people accessed the geocaching.com website changed forever how users would geocache.

In the early days of geocaching (2000-2010), the average cost of purcashing a GPSr was around $250 USD. This was a major investment for the average outdoor enthusist whose primary use was for only geocaching. In 2008, Geocaching HQ released the $9.99 "Classic" geocaching app for cell phones because having a smart phone was becoming much more common. But at the time, this was the most expensive app available to download; the majority of apps costing users $.99 or $1.99. While making the geocaching database more accessible, this pricetag acted as another barrier to entry that kept the game fairly specialized. 

In 2013, however, the "Geocaching Intro" app was released for free. This immediately lowered the barrier to entry and opened the gateway to geocaching to basically every smartphone owner, leading to a surge in casual registrations. With the restrictions of this new "Intro" app, new users were only able to find a handful of low Difficutly/Terrain geocaches in the immediate area of thier location. This "instant success" led many very inexperienced users, I believe, to go out and hide thier own geocaches. The numbers support this theory.

It took nearly a decade (May 1, 2000 to March 8, 2010) for the first 1 million geocaches to be hidden worldwide.

Between February 26, 2013 (when the "Geocaching Intro" app was released) and April 2017 (when this app stopped being supported due to the "Official Geocaching" app being released), only four years later, 2 million additional geocaches were placed, bringing the total worldwide count of active geocaches to 3 million.

In comparison, the current number of active worldwide geocaches (May 2026) is approximately 3.6 million, which is an increase of only 600,000 over nearly a decade. (And this includes the second surge of geocaching during the 2020-2021 pandemic!)

The 10.2% growth spurt between 2013 and 2017 was obviously the most aggressive in the game’s history. By removing the inital entry "paywall," the activity gained millions of users, but it lost the quality control that came with a more dedicated, veteran player base.

But it wasn't just about the number of geocaches being placed, it was the number of users registering with geocaching.com user accounts.

Estimates from 2013 suggest that Geocaching.com hosted rougly 800,000 active accounts (defined as having logged at least one cache that year). By the time the apps were consolidated in 2016-2017, the platform was supporting "million of geocache enthusiats" through the new mobile interface.

By 2018, total registered accounts reached 3.1 million, showing that while "active" users remain in low millions, the overall registery grew significantly during the smartphone boom of the mid-2010's.

My personal stats speak loudly to how I felt about what was happening to geocaching.

Between 2007 and 2012 I had found 995 geocaches.

In 2013 I found 63 geocaches, followed by a general decline in numbers for the next several years: 37, 49, 43, 22, 0, and 2 by 2019. 

Ironically, in 2020 and 2021, when the world was reeling from the effects of the COVID-19 pandemic, I found 0 geocaches. While that's a different blog post, it's worth looking at because this short era also had a significant impact on the number of geocache user accounts, but not geocaches.

The Pandemic of 2020-2021
The 2020 pandemic acted as a powerful "re-ignition" switch for Geocaching. After a short period of slow decline in the late 2010s, (post 2017) the unique requirements of social distancing turned the game into a premier outdoor activity for a world cooped up indoors.

According to Geocaching HQ, 2020 and 2021 were the two best years for user growth in the entire history of the game. As indoor entertainment became inaccessible, millions of new players turned to geocaching as a safe, socially distanced way to get outside.

Contrary to expectations that lockdowns would stop play, overall activity actually saw a significant lift:
  • Reversing the Decline: In the US, geocaching statistics in 2020 reversed a 5-year downward trend, showing a slight year-over-year increase in activity despite the global crisis.
  • New Player Surge: By 2021, over 2 million geocachers logged at least one find, a notable jump from pre-pandemic levels.
  • The "Intro" Successor: The modern mobile app became the primary tool for this new wave, with families using it as a "pandemic preoccupation" to explore local nature and parks safely.
The pandemic fundamentally changed how people played the game and how Geocaching HQ marketed it:
  • Local Exploration: Travel restrictions forced players to focus on their immediate neighborhoods and local rural areas rather than "power trails" or international cache hunting.
  • Safety Concerns: At the start of lockdowns (March/April 2020), trackable activity—items meant to move from hand to hand—saw a sharp decline as players worried about surface transmission.
  • Digital Evolution: To keep the community engaged when physical contact was limited, Geocaching HQ pushed Adventure Labs (virtual, non-container-based hunts), which saw explosive growth and now account for over 83,000 active adventures as of 2024.

Looking at the data provided by Geocaching.com, from 2020 to 2026, the pandemic provided a sustained "tail" for the game:
  • Registry Milestones: Total registered accounts climbed toward 41 million, fueled by the 2020-2021 surge.
  • Post-Pandemic Stability: While the frantic growth of 2021 has leveled off, active user numbers have remained stable at higher-than-pre-2020 levels, but remain steady at around 1.8 million active players consistently logging finds annually through 2024.
Returning to the Game
Ironically, it wasn't until 2022, and several years after returning to Montana that I logged my next geocache find, with my numbers increasing steadily each year since to where I am now finding about the same number of geocaches annually as I did pre-2013 (average of ~150).

I truly hope that the teenage years of geocaching - when it was awkward, transitional, explosive, out-of-control, and know-it-all, was truly just a "phase." It is apparent that had the cache-plosion of the mid-20-teens not occured, the game would have most likely continued to see a moderate growth of both players and geocaches, which is normal, but to be honest I will aways miss the days when the number of new geocaches appearing in my state numbered only in the dozens per month, and the quality of those were high.

I miss the days when it was possible to still find an active Geocoin or Travel Bug in a geocache and be thrilled to see you were able to move it along to its goal, or to wait until the weekend to go after a First-to-Find because a geocache published during the middle of the week was necessarily unable to be found due to work and other life committments. 

In the end, of course, I am glad I stuck with geocaching because of my love for the activity. It has taken me to places around the world, and in my own hometown, that I would have never been to had it not been for tracking down a container with a logsheet. And in some ways I am glad to have experienced the awful years between 2013 and 2017 just so I can look back and appreciate what geocaching was, and is again. But, wow, that was not pleasant, and like I said at the beginning, it was almost enough to get me to stop geocaching forever.